Cal Worthington, the charismatic and ingenious car dealer famous for his non-indicative “Dog Spot” commercials, died Sunday at the age of 92. Worthington built an empire of car dealerships up and down the state partly through a spate of colorful and inviting commercials during the ’70s and ’80s that encased a philosophy of endearing the audience and not just peddling the deals he offered. This advertising philosophy is known to media pundits and scholars as “person brands”.
Go see Cal! Go see Cal! Go see Cal! Muahahaha! Now you’ll never get that jingle out of your head.